June 23, 2015
Our Latest Social & Digital National Competition - D'Orsogna & Stay At Home Mums
As much of a tease that it was to put this latest Social & Digital competition together for our client D'Orsogna, it's even more exciting to know that we will be fortunate enough to make one lucky winners life that whole much better. I mean, who wouldn't want a luxury retreat for 2 staying at Kamandalu Resort and Spa in Ubud Bali? 5 days of complete pampering with heavenly spa experiences, one on one culinary experiences and your own deluxe pool villa nestled amongst the rainforest greenery that makes Bali that extra bit special - now you can see what we mean when we say TEASE!
As part of our brief, we formed negotiated a category exclusive relationship with our friends at Stay At Home Mums - Australia's most engaging Mummy Blogger with over 550,000 Facebook followers & a perfect fit for D'Orsogna's online target market. We built a clever Facebook App for our competition which allows engagement & entry in just minutes.
Even better, this App will give us a complete set of measurable analytics that will track our performance of all media placement and the path to engagement.
This is now the 5th Competition we have created for D'Orsogna in just 9 months. Our success has seen D'Orsogna's database grow 1500%, our social engagement grow by 1000% and more importantly, our digital and social visibility and optimisation be a consolidated number 1 in the small goods category - Nationally! Something us COMVERJers are extremely proud of.
Don't discount the value that a well thought out Social & Digital strategy can do for your brand. Our 4 step approach of 1. PLANNING 2. CREATION 3. ACTUALISATION 4. EVALUATION is a model that works and that will ensure any investment in this area satisfies a return.